Monday, February 27, 2017

Great Big Beauty News! Target is Changing Their Beauty Department Forever!

Three cheers for Target!

OK, so here's the deal.  Retail Dive has announced that Target is making major changes based on it's better living through chemistry philosophy.  Target has said it will be pulling certain chemicals from its beauty shelves and will have comprehensive ingredient lists for its own Target-owned beauty line.   Now, you will know exactly what is in the products that you are putting on your skin.

Target's chief sustainability officer, Jennifer Silberman says, "We believe everyone should have access to better-for-you products and our comprehensive strategy is designed to give our guests and families greater peace of mind and confidence in their purchases." 
I say Bravo to you Target for caring about your customers and putting their best interest at heart.
According to, Target also is committed to removing phthalates, specific unwanted parabens, formaldehyde, formaldehyde-donors and other nasty chemicals from their beauty, baby care, personal and household cleaning categories by 2020.
Not only that, but they are also vowing to invest up to five million dollars in green chemistry innovation and research by 2022. This includes producing textiles without adding flame retardants or perfluorinated chemicals that are potential carcinogens or can pose harm.
I look forward to seeing new products that are good for my skin on their shelves over the next few years.
Target gets a Big Beauty Thumbs Up! 👍

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